“Marketing is too important to be left only to the marketing department” –David Packard mktg pg3. It’s not only for making product at the stores or arranging displays it’s more than. Marketing really is a philosophy and a process for creating and exchanges. “Marketing can occur even if an exchange does not occur.” mktg pg4. Really what the quote was saying that you can marketing an object with not having a party. “A market-oriented firm defines its business in terms of the benefits its customers seek.” Mktg pg8. It’s more than what the customers want and needs. It’s more like keep focusing on the customers and avoids becoming preoccupied. “People don’t know what they want-they only want what they know.’ Mktg pg10. This quote saying that people only buy what they know; don’t buy what they want. “About half of every dollar you spend pays for marketing costs.” Mktg pg12. This is true because what ever you buy you paying for that product and the marketing. When you go to the stores and you see ad of a product that you like. That’s what you paying for are that ad “a good strategic plan can help protect and grow the firm’s resources.” Mkgt pg15. All big companies should have a strategic plan for there company; it would show you how to run long term with the company and profitability. “While other retail stores compete for rock bottom pricing, Abt Electronics’ strategy is to outclass and out service them. With lavish displays, walled-off spaces, and custom light, Abt attracts image-conscious brands.” Mkgt pg20. Abt electronics bring good customers services with good product. When customers buy something they don’t like they got played and they got there money worth. “If business people do have a social responsibility other than making maximum profits for shareholders, how are they to know what it is?” mkgt pg29. Its program in there company to let them know to focus on the world problems and viewing them as opportunities to build profit for the company. “No one business is large or powerful enough to create major change in the external environment”. Mkgt pg33. There no way that a company can be bigger than external environment to make a change in the environment.
“Petroleum is not the only natural resource that affects international marketing” mkgt pg55. This quote is saying that gas not the only natural resource that affects the world like metals and lack of food and water. “Countertrade is a form of barter’’. Mkgt pg 60. Yeah this true because you are swapping goods for goods. “Consumers product and service preferences are constantly changing.” Mkgt pg63. Because the consumers behavior always changing from time to time. “A typical consumer is exposed to more than 2500 advertising message a day but notices only between 11 and 20.” Mkgt pg77. This true because they exposed us more than 2500 a day, but we noticed the ones we want to see. “The key characteristic distinguishing business products from consumer product is intended use, not physical form.” Mkgt pg83 this really was saying that if a product is purchased for a personal consumption is a consumer good.
